Question 1

We already post on Instagram. Is that not enough?

Accepted Answer

Posting reaches the people who already follow you, which is mostly people who have already been in. Paid reach is how the people who have never heard of you find out you exist, and it is the same footage doing both jobs.

Question 2

When can you film without getting in the way?

Accepted Answer

That gets planned with you. Usually a mix: the quiet setup hours for the detail shots, then a short window during service for the room and the energy, which is the part that cannot be faked at ten in the morning.

Question 3

Can you advertise a one-off event or a new menu?

Accepted Answer

Yes, and short campaigns with a real deadline tend to be the ones that perform. The free trial week is a reasonable way to test exactly that before committing to anything ongoing.