Question 1

I already get plenty of work from word of mouth. Why advertise?

Accepted Answer

Referrals are the best leads you will ever get and they are also the ones you control least. Advertising is what fills the gaps between them and what lets you choose the work rather than take what arrives.

Question 2

How much time does the filming take out of my week?

Accepted Answer

Usually a couple of hours on a job you were doing anyway, planned in advance so nothing is being worked out on the day. That is the whole point of filming on site rather than booking a studio.

Question 3

What if I get more work than I can handle?

Accepted Answer

Then we turn the spend down, which takes about a minute. It is a better problem than the other one, and it is one of the reasons the plans are month to month past the agreed term rather than a twelve-month contract.