Question 1

What does Base Marketing actually do?

Accepted Answer

Base films and edits vertical video ads, then runs them as paid campaigns on Meta and Google, and builds the lead capture that sits behind them. The camera, the edit, the copy and the ad account are all handled in-house, so nothing gets lost in a handover.

Question 2

Who is this a good fit for?

Accepted Answer

Local service businesses and trades who want more enquiries, and e-commerce brands who need a steady stream of product video. If you already have demand and just need better creative in front of it, that is the sweet spot.

Question 3

How does the 7-day free trial work?

Accepted Answer

I meet you, film your ad, build the campaign and run it for a week, free. There is no contract to start. You only cover the ad spend itself, which goes straight to Meta or Google from your own account. If the leads are worth it we carry on; if not, you stop there and owe me nothing.

Question 4

How does billing work?

Accepted Answer

Monthly, in advance, on the plan you pick. Ad spend is separate and is paid directly to Meta or Google from your own account, so you keep ownership of the ad account and the data in it. On the plans that include a share, that is a percentage of revenue we can directly attribute to the campaigns, agreed with you on the call before anything starts.

Question 5

Am I locked into a contract?

Accepted Answer

No lock-in beyond the agreed term of the plan. Most clients start on a single month, and continue because the numbers hold up rather than because a contract says so.

Question 6

Can I hire you just to film something, without the ads?

Accepted Answer

Yes. Video production is a separate side service: brand films, corporate video and event coverage, booked on its own without any ad management. Most of what I do is ads, but if you just need something filmed properly, that is a normal thing to ask for.

Question 7

Do I need to be on camera?

Accepted Answer

Not necessarily. Plenty of the best-performing ads use product, process and site footage with voiceover and captions. If you do want to be on camera, I direct it so it does not feel like a corporate video.

Question 8

How quickly will I see results?

Accepted Answer

First creative is usually live within two to three weeks of the kickoff call. Meaningful cost-per-lead data takes a further two to four weeks of spend, because the platforms need volume before the numbers mean anything.