Base Marketing is a lead generation service for local service businesses across New Zealand, run by founder Edmund Alexander from Wellington. Edmund makes vertical video ads (filmed on site around Wellington, or cut from the photos and clips clients send from anywhere in the country), runs them on Facebook and Instagram, and sends the qualified leads they bring in straight to the client's phone, so the client only has to call back and book the job. For Rinse Refined, an exterior soft washing business in Wellington, that meant 21 leads from $237 of ad spend over 10 days, and 4 booked jobs worth about $3,000; for Ice Boys MMA, more than 10 free-trial sign-ups in the first week. Every client starts with a free 30-minute call. For trades and service businesses the main plan is Managed at $1,200 a month, where Edmund makes the ads, runs them and texts every qualified lead straight to the client's phone; Create + Run is $800 a month and Growth starts from $1,800 for bigger budgets. Hospitality and small businesses can start on Boost at $400 a month (ads on content they already have) or Create + Run at $800. Ad spend is separate and paid directly to Meta, with a 3-month initial term.
Prices are in NZD excluding GST. Ad spend is separate and paid directly to Meta from your own account. 3-month initial term.
Boost is $400 a month and Create + Run is $800 a month. Managed, where I make the ads, run them and send every qualified lead straight to your phone, is $1,200 a month. Growth starts from $1,800 a month for bigger budgets. Prices are in NZD excluding GST, and your ad spend is separate, paid directly to Meta from your own account.
Thirty minutes, just you and me. You tell me about the business and what a booked job is worth to you; I tell you honestly whether Meta ads will work for it, what I would run first and which plan fits. No pitch deck, and nothing to sign.
Four steps. We have a quick call so I understand your business and what a booked job is worth. You give me access to your Meta account and any content you already have. Your first ads go live within the first week. Then I run them, watch the numbers and keep improving them, and you get a simple monthly report.
No. Most businesses already have more usable footage than they think: job photos, phone clips, before-and-afters, reviews. Send it over and I cut it into ads built around a hook. If there are gaps, I send a short shot list of exactly what to film, and phone footage is fine. On-site filming is there if you are in the Wellington region and want it.
Lead generation for local businesses. I make vertical video ads (filmed on site, or cut from the photos and clips you already have), run them on Facebook and Instagram, and send the enquiries they bring in straight to your phone. You call them back and book the job; the marketing is off your hands. The camera, the edit, the copy and the ad account are all handled in-house, so nothing gets lost in a handover.
Local service businesses anywhere in New Zealand who want more enquiries: trades and home services, hospitality, health, beauty and fitness, and professional services. If people already want what you do and you just need to be in front of more of them, that is the sweet spot.
Yes, anywhere in New Zealand. I don't need to be there to make your ads: you send me the photos and clips you already have, or I send you a simple shot list and you film it on your phone, and I turn it into ads. In the Wellington region I can also come and film it myself.
Monthly, in advance, on the plan you pick. Ad spend is separate and is paid directly to Meta from your own account, so you keep ownership of the ad account and the data in it. Nothing is added on top of the plan price.
There is a 3-month initial term, billed monthly in advance, so the ads have long enough to be tested properly. It is a short start rather than a year-long contract, and you keep ownership of your ad account throughout.
No. The plan price covers creative, campaign management and reporting. You set your own ad budget on top and it is billed to you by the platform.
Trades and service businesses usually want Managed: I make the ads, run them, and text you every qualified lead the second it lands. Hospitality and small businesses usually start on Boost, which runs ads on content you already have, or Create + Run, where I make the ads too. Growth is for bigger budgets, adding more creative volume and landing pages. If you are unsure, the free call is for working this out.
Four ways. The ads only show in the towns and suburbs you cover, with Meta's audience expansion switched off. The ad itself shows your real work and what the job involves, so the people who enquire already know what they are asking for. The enquiry form asks a few qualifying questions, what they need, where and when, so you know what they want before you call. And you tell me which leads were good, so the budget moves to the ads and audiences that bring those people.
Not necessarily. Plenty of the best-performing ads use product, process and site footage with voiceover and captions. If you do want to be on camera, I direct it so it does not feel like a corporate video.
Often within the first few days of the ads going live. Rinse Refined, an exterior soft washing business in Wellington, had 21 leads from $237 of ad spend in their first 10 days, and booked 4 of them straight away. Ice Boys MMA had more than 10 free-trial sign-ups in their first week. It varies by trade, area and budget, which is why the first call is about what a booked job is worth to you.
A written monthly progress report on every plan, plus fortnightly strategy updates on Managed and above. If something breaks or a campaign spikes, you hear about it that day rather than at month end.
Cost per lead and lead quality first, then spend, reach and creative-level performance. Vanity metrics like view count only matter where they predict the numbers that do.
Book a free 30-minute call with the button on this page, or call or text if that is easier. Either way it is a straight conversation about what you sell, who buys it and what you are spending now. If I am not the right fit I will say so on that call.
Direct call or WhatsApp on +64 22 186 1005, or email edmundabusiness@gmail.com. You are dealing with me, not an account manager.
Base Marketing, Meta Ads Lead Generation for NZ Businesses | Base Marketing